









CHROME HEARTS..an iconic brand in the celebrity world has inspired me to think outside the box. Anyone around or near me knows my total obsession with the company and everything and anything they make. I'm always asked why I don't go and try to work for them? I come to the conclusion that they (CH) inspire me to do for myself and create something unique that can be considered all my own. My obsession has brought me to online japanese stores, ebay, wireimage and the infamous HANDHORSEMAN blog to learn and understand the companies designs and inspirations for where their ideas come from. What I respect most and admire about the company is their ability to sell a QUALITY product at a price point that makes your average shopper cry. The 16 $80+ shirts I have in my closet probably cost on or around $10 to make at most. Everything in a CHROME HEARTS store could be considered over priced...but what it comes down to is what it means to you! I could spend all day in the store (believe me I have) and admire the work they put into not just their jewlery, but also the cabinets, furniture and architecture of every store. Something so simple that could be missed is the detailing of what I admire.
So the question of being obsessed or inspired is where I confuse even myself. Am I obsessed with the brand...YES, you could say that. But the obsession for me is to see how a company that might seem so plain in ways, and extremely outrageous in others, is inspiring ME to acheive what they have since their start in 89'.....being creative, unique, edgy, and all around BAD ASS!! They are a status symbol on one hand..but in the other....you wouldn't even know if you saw it.
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